SA’s top towns for 2025 revealed
From windswept coastlines to starry inland skies, this year’s winners of the South Australian Tourism Industry Council awards, offer unforgettable experiences just a short drive away. Whether you're craving ocean views, wildlife encounters or small-town charm, there’s a destination with your name on it.
Three South Australian towns - Victor Harbor, Normanville and Robe have taken out top honours in the 2025 awards. They’ll now go on to represent our state at the Australian Top Tourism Town Awards in Canberra this September.
Top Tourism Town Winner: Victor Harbor
Victor Harbor needs no introduction. This popular coastal destination, only a short drive from Adelaide, has been welcoming families and visitors for generations.
Explore Granite Island’s ancient landscapes, glimpse migrating whales from the shore, or wander the town’s centre alive with local art. To plan your trip to Victor Harbor, check out City of Victor Harbor to see what’s on.
Small Tourism Town Winner: Normanville
Just 80 minutes from Adelaide, Normanville is a place to reconnect and slow down on the coast.
Its wide, welcoming beach is a natural playground – perfect for paddleboarding, pontoon swims and sandy sunsets. Beyond the shoreline, the town comes alive with cafés, local boutiques and a warm community feel.
Normanville is also the perfect place to explore its nearby surrounds, from bushwalks and waterfalls, to dolphin cruises and mini golf. Loved by families, Normanville is coastal charm at its most authentic. Head to District Council Yankalilla to make the most of your time in Normanville.
Tiny Tourism Town & People’s Choice Winner: Robe
It’s no wonder the laid-back coastal town of Robe took out the People’s Choice award, sponsored by LGA.
Robe is a stunning coastal town where adventure meets relaxation. Renowned for its stunning beaches, laidback lifestyle and vibrant cafe culture, this town is the perfect holiday escape.
You can easily fill your days in Robe, with Long Beach drives, clifftop walks and local eats served with ocean views.
Discover more at District Council of Robe.
